PUBLIC RELATIONS CAN BE A KILLER
Powell and Tate Public Relations Scheme to Change Public Perception of Sludge
1993 DOCUMENT OUTLINING WEF PROGRAM TO CHANGE SLUDGE TO BIOSOLIDS
Toxic Sludge is Good For You. Chapter 8
John Stauber and Sheldon Rampton
The German politician Otto von Bismarck once said that "those who love sausage and the law should never watch
either being made." Something similar might be said about the process we've gone through in writing this book. Take,
for example, our title. We knew we wanted to write an expose of the PR industry, but our publisher felt that using
"public relations" in the title would "put people right to sleep."
DID SLUDGE EXPERTS SET OUT TO KILL US?
Bad public Relations Campaign Part 1
EPA claims chemicals in sewage sludge/Biosolids are not hazardous.
EPA PR Part 2
EPA HAS STATED IT HAS 40 YEARS OF SOUND SCIENCE BEHIND THE PART 503. EPA'S
PUBLIC RELATIONS CAMPAIGN FRONTED BY THE WATER ENVIRONMENT FEDERATION
CLAIMS THEIR HAS NEVER BEEN A DOCUMENTED CASE OF HARM FROM SLUDGE.
EPA/ WEF PUBLIC RELATION CAMPAIGN Part 3
The Water Environment Federation (WEF) received a lot of money from EPA for heading up a
public relations campaign to defame the names of victims who were harmed by sludge. EPA is
God to these people who operate the treatment plants having to dispose of sludge.
"Use of Reclaimed Water and Sludge in Food Crop Production"
Chapter Two -- PUBLIC PERCEPTION PROBLEMS
While the NRC Report appears to be a well written literature review of selected scientific studies, with
the appropriate scientific disclaimers and qualifying statements for problems the Committee found, co-author
Michael Baram, a professor of public health law at the Boston University School of Public Health, one of the 14
authors of the report, disagrees with the reports conclusion, not for the misstatements of facts on the
federal regulations or law, but for the infectious disease aspects.
Chapter Three - DISINFORMATION
The NRC Committee acknowledges the public relations nature of the public perception study when it states;
"The focus of this study is on the use of treated effluents and treated sludge in production of food crops, and no
comparative assessment is made of the economics of other use or disposal alternatives for sludge and wastewater."
Chapter Four -- PUBLIC PERCEPTION ISSUES
Public perception issues are normally reserved for public relation firms and there appears to be a public
relations firm involved in this report. Since the WEF is supporting this NRC report on public health
perception issues and it did commission the public relations/lobby firm Powell Tate's (1993) Communication
Plan on Biosolids (CPB), it is clear the purpose of the NRC report conforms to the plan to "Help advance the
goals of EPA in fostering beneficial use and support municipal management programs of biosolids." (CPB-p.12)
Subject: Sludge Watch ==> CANCER RESEARCH: MISSPENT MONEY, WASTED EFFORTS AND